Our Why:

We believe self-care isn’t selfish, but empowering.

Our What:

To inspire strength, self-care & community for women everywhere.

Our How:

Editorial, strength workouts, events, support groups and products backed by experts.


Julie Zukof, Founder

Julie has spent her life in fitness.  She is the Founder of Principals, a strategy consultancy focused in fitness & wellness where her clients are Rhone, FPC (Fit Pregnancy Club), By Chloe and many other brands and design agencies. Julie is also a triathlete, yogi and cycling instructor at Equinox Bryant Park.  She is a “dog mama” and is striving to one day be a “human mama”.  Julie created Mamala born from a personal need for this underserved community.

Julie is AFFA Certified and Pronatal Fitness Certified.


Panel of Experts & Contributors:


Dr. Anat Zelmanovich, OB/GYN

Dr. Anat Zelmanovich is a board certified, renowned NYC obstetrician gynecologist who specializes in all areas of contemporary women’s health, preventive medicine, pelvic pain, as well as minimally invasive and robotic surgery. As a leading gynecologist in New York she has completed a prestigious fellowship specializing in female pelvic medicine and reconstructive surgery with an emphasis on pelvic floor disorders, prolapse, stress and urgency incontinence, recurrent urinary infections and interstitial cystitis.

Gynecologist Dr.Zelmanovich provides highly personalized and comprehensive gynecological care to the patients in NYC and surrounding areas. Her philosophy regarding the doctor/patient relationship is based on trust and has earned her one of the most respected reputations in NYC.

Dr. Alexandra Burtman, Physical Therapist

Alexandra “Lexi” Burtman received her doctorate in physical therapy from New York Medical College. She now specializes in Women’s Health and Orthopedics in an outpatient physical therapy clinic on the Upper East Side in Manhattan. She has extensive training in pelvic floor rehabilitation from Herman and Wallace with experience in treating pain with pregnancy, pelvic floor disorders and postpartum rehabilitation.

Lexi’s clinical interest is focused on providing individualized treatment as well as empowering women to take control of their care. Lexi has a passion for allowing women to feel comfortable and strong throughout pregnancy as well as educating people postpartum to seek treatment and feel like their best self after giving birth. 

Josh Siegel, Numerologist

Josh Siegel is recognized as one of the foremost authorities on numerology in the United States. He has brought a fresh and compelling new face to the ancient science by translating the mystical system of numbers into the modern mindset of today.

From top celebrities to Fortune 500 executives, professionals and homemakers, his diverse clientele includes people of all ages and walks of life. As the nation’s premier authority on numerology, Josh has filmed a pilot for his own television show, “The Hidden Truth” for USA Network and is a featured expert for the Los Angeles Times, Fox News and numerous radio shows. Josh can be currently seen in the #1 best selling DVD, “The Number 23” starring Jim Carrey, as an expert in the Special Features mini documentary, “The 23 Enigma”.

To arrange a personal reading with Josh, use our code here.